Visual Culture

Part VI: Aesthetics

1. The Concept of Aesthetics

Alexander Gottlieb Baumgarten first introduced the concept of Aesthetics in 1750. The Latin “aesthetic” being sensuality, or the Greek aesthetic, which is derived from aisthetikoa. Aesthetics can also be described as the study of the aesthetic relationship between people and all kinds of things.

2. Three Golden Period

In the history of European civilization, there are only three epochs which may be called the golden age of art.

The first is the Axial period, the period when ancient Greek philosophy was most active.

The second was the Renaissance, which can be summed up as the period of classicism.

The third is the Age of Enlightenment, which can be considered the true age of aesthetics. If in the name of religion and theocracy, the Renaissance maintained an evasive view on the question of the “awakening of man’s self-consciousness”. In the Enlightenment, thinkers used art as a propaganda tool for the ideals of the Enlightenment and used this art form to resist the control of religious theocracy.

I agree with the opinion that when we talk about beauty and ugliness, we need poetic literary theory. When we talk about the value and culture of beauty and ugliness, we need aesthetics.

Part VII: Colour Composition

1.Colour Balance

(1) Color symmetry Symmetry

This is a morphological and aesthetic form, including left and right symmetry, radial symmetry, gyratory symmetry and so on. Colour symmetry gives people a sense of dignity, generosity, stability, seriousness, stability, calm. But also easy to produce bland, dull, monotonous, lack of vitality and other negative impressions.

(2) Colour balance

This is another form of beauty of the composition. This form of both lively, rich, varied, free, vivid, interesting and other characteristics, but also a good balance of the state. Therefore, the ablest to adapt to most people’s aesthetic requirements is the choice of common colour matching techniques and programs. Colour balance’s up and down, balance and after balance, etc. This should pay attention to a certain space and other aspects of making appropriate adjustments to the layout.

(3) Colour Imbalance   

Colour layout has not achieved a balanced form of composition, known as a colour imbalance. In a certain environment and program can be boldly applied and accepted and recognized by the people, called “asymmetric beauty”. However, if it is not handled properly, it is easy to create a slanted feeling.

2. Colour Proportion

Colour proportion refers to the proportional relationship between each part of the colour combination design between local, whole, length and area size. It arises with the change of form, location and space transformation.

3. Colour Rhythm

With the characteristics of time and movement, it can perceive the regular recurrence of strength and weakness and length changes. This is a kind of orderly formal beauty and generally have three forms.

(1) Repetitive rhythm through the repetition of points, lines, surfaces and other units of colour, the rhythm reflects the beauty of orderliness. Simple rhythm has a short period and repetition to achieve unity, with mechanical and rational aesthetics.

(2) Gradual rhythm is a series of changes of colours according to some directional laws, which relatively dilutes the sense of rhythm and has a long period.

(3) Diversified rhythm consists of a variety of simple and repetitive rhythms, whose urgency, strength, stop and go, ups and downs in the movement are also bound by certain laws, also known as more complex rhythmic rhythms.

4.Colour response

(1) Scattering method: Put one or several colours in different parts of the picture at the same time, make the overall tone is unified in a certain tone. However, the colours should not be too scattered to avoid losing the beauty of the picture.

(2) Series method makes one or more colours appear in different places and spaces of the works. And products at the same time to form a series design, which can create synergy and overall feeling.

Part VIII: Rhythm

The rhythm of the film permeates the performance, modeling, sound and editing. The director plays a decisive role in determining the rhythm of the film. By expressed through the development of the plot, the heart shape and speech movements of the actors. Then influencing the modeling, colour combinations and contrasts, camera angles and scenes, as well as changes in length and movement, transitions and teaming between shots, etc. The rhythm of a classic film must be just right.

The sense of rhythm is one of the most typical artistic elements in cinema. It is a combination of continuous images and stop-motion expression. The rhythm of the film is reflected in the expression, the look, the sound, and the editing.

The overall pacing of the plot of an engaging movie must be good as well. A good movie rhythm will also drive the audience to appreciate the plot better.

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